Zero-sugar electrolytes in six fruit flavours, made with sea salt from the Adriatic. Built by two friends from Croatia who train hard and wanted something honest to drink.
Harvested by hand in Croatia's traditional saltworks, where sea, sun and wind have made salt since Roman times.
Natural fruit flavours, a light touch of stevia and the same Adriatic salt in every sachet.
Pack designs shown are concepts. Final packs arrive with the first batch.
One sachet in 500 ml of water after training, a long day in the sun or a hard shift on your feet. Sodium from the sea, potassium and magnesium for balance, vitamin C, and a natural fruit flavour. That's it.
We're still testing the recipe with people who train, so the numbers here are our target, not the final label. The final values will come from an accredited lab, and we'll publish them here.
| Energytarget, lab to confirm | < 5 kcal |
| Sodiumfrom Adriatic sea salt | 600 mg |
| Potassium | 300 mg |
| Magnesium | 60 mg |
| Vitamin C | 80 mg |
| Sugar | 0 g |
Croatia's historic saltworks on the Adriatic: Nin, Pag and Ston.
Every drop of sweat takes salt with it. On the Croatian coast, people have been pulling that salt out of the Adriatic for more than two thousand years, in saltworks that have been working since Roman times. Seawater, sun and wind do the work. People rake it by hand.
Most electrolyte drinks use plain refined salt from who knows where. Ours comes straight from Croatian saltworks on the Adriatic coast, so the sodium you drink comes from the same clear sea you can see from Croatia's islands.
Every recipe goes to an independent lab before we sell a single sachet, and we'll publish the results here.
Every ingredient named, every amount shown. No "proprietary blend" hiding the doses.
We only say what the science and the law allow. No miracle claims, no "boosts this, cures that".
You'll see the samples, the taste tests, the mistakes and the fixes on our Instagram as they happen.
We're not a big company with a marketing department. We're two guys from Croatia who went to high school together, still train, and decided to build the drink we wanted to buy.
Vitadria was Fran's idea. He works behind a bar in Zagreb, on his feet through long shifts, and builds Vitadria alongside it. He runs the recipe, the suppliers, quality and the gyms in Zagreb.
Kris has spent almost four years building businesses online and runs his own sales-coaching business, where he trains young men to build discipline and earn more. At Vitadria he runs the brand, the content and everything you see online.
Right after high school we tried dropshipping cheap products from China. We spent six months on it and didn't make a single sale. We stopped, stayed friends, and went our own ways: Fran into hospitality, Kris into online business and sales.
This time we're doing it the other way round. A product we use ourselves, made from ingredients we can name, tested with real people before we sell a single sachet. We'd rather show you the whole process than ask you to trust a logo.
Vitadria is named, the logo is final and the business plan is written.
Sea salt, minerals, vitamin C, stevia and natural flavours are on their way for our first samples.
Mixing the first versions of all six flavours and fine-tuning taste, saltiness and sweetness.
20–30 athletes and gym regulars try every version and score it. The best recipes go forward.
Accredited lab analysis, official notification and a final label before anything is sold.
Waitlist members hear first and the first 100 get launch pricing.
Not yet. We're making our first samples now and will only launch once the taste test, lab tests and registration are done. Join the waitlist and you'll be the first to know.
We're developing six: Strawberry, Lemon, Mango, Raspberry, Blueberry and Orange. The taste test decides which ones launch first.
Sodium is the main thing you lose in sweat, so salt is the core of any electrolyte drink. We want ours to come from the Adriatic, harvested the traditional way in Croatia. It does the same job as normal salt, with a story you can trace.
Almost none. The minerals and stevia have no calories, so the only energy comes from tiny amounts of citric acid, vitamin C and fruit flavour. Our target is under 5 kcal per serving, and the lab will confirm the exact number before launch.
Most people training in a gym don't need the extra sugar, and many of us try to avoid it. A light touch of stevia and natural fruit flavour keeps it easy to drink.
Adults who train, sweat a lot, work outdoors or just want proper hydration without sugar. If you have a medical condition, are pregnant or watch your salt intake, check with your doctor first.
We're choosing a certified production partner now and will tell you exactly who and where when it's decided. No vague "made in the EU" answers.
We'll start in Croatia and add EU shipping after launch.
The first 100 people on the waitlist get launch pricing and early access to the first batch. You'll also get the updates we don't post anywhere else: samples, taste-test results and the launch date.
Prefer Instagram? DM us LIST at @vitadria.cro.
Thanks for joining. We'll be in touch before launch, and the first 100 get launch pricing.